VDO aims to bring new revenue to publishers

VDO aims to bring new revenue to publishers

The growth of video content as an important medium on corporate websites has transformed the way advertising is delivered. This is especially important for publishers, as it provides a new revenue stream. A number of companies provide a way to make this content available to their viewers. VDO.ai is one such company. Since its launch, VDO.AI has become a go-to partner for large and medium-sized media publishers who use the company’s technology to deliver video content and video advertisements on their platforms. Now VDO.ai is heading into smaller markets.

VDO claims that its artificial intelligence technology allows platforms such as theirs to be able to each handle more than 5 billion transactions per day. These transactions include advertising agreements between advertisers and users, as well as hundreds of millions of views. Every day, the company says its platform connects around 80,000 advertisers to around 50,000 users. It’s a level of scale and data that requires technology to optimize connections, like high-frequency exchange for advertisers and publishers, using artificial intelligence.

An important aspect of VDO.AI’s technology is the use of AI to create real-time engagement with ad consumers. With the proliferation of screens such as iPads, elevator monitors and screens in the back of taxis, it is difficult to personalize and tailor advertisements to individual audiences on such a large scale. VDO.AI’s platform uses AI to analyze data on the fly and deliver relevant, personalized ads to each individual viewer, thousands of times a day.

“Video has essentially created a high-frequency exchange for advertisers and publishers, using artificial intelligence. But more specifically, this notion of real-time engagement with the people who are going to consume the ad,” says the CEO. Amitt Sharma.

Without cookie

In recent years, the use of cookies for online advertising has become increasingly controversial, with many consumers concerned about their online privacy. This has led to a push towards a cookie-free environment, where advertisers must find new ways to target and personalize their ads. VDO.AI has recognized the transition to a cookie-free environment and has developed solutions to continue to deliver personalized and relevant advertising to consumers.

One such solution is the use of device graph technology, which allows the platform to identify and track devices across the internet, without relying on cookies. This allows businesses to continue serving personalized and relevant ads to individual consumers, even in a cookie-free environment.

Another solution is the use of contextual targeting which allows the platform to understand the content and context of the web page where the advertisement is displayed. By understanding the content and context of the webpage, VDO.ai claims the platform can match advertising to the audience, ensuring advertising is relevant and personalized, even without the use of cookies.

Additionally, thanks to advanced machine learning algorithms that analyze large amounts of data and identify patterns, cookies have become somewhat useless. With the shift to a cookie-free environment, publishers and media entities now have a way to find ways to track, reach, and capture the attention of their potential customers in new ways like this.

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