[INVNT GROUP]™ expands Global BrandStory project launches
New York, NY, September 29, 2022 (GLOBE NEWSWIRE) — [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, expands experiential storytelling capabilities by launching Hypnogram™, a creative global store and studio focused on multimedia experiences that span the physical and digital world.
Hypnogram supports brands and organizations by translating ideas and messages into unimaginable experiential multi-sensory moments through motion design, technology/art installations, augmented reality, virtual reality and mixed reality, in public spaces and private, including live shows and product launches, B2B conferences and events, festivals, public spaces, performing arts, hospitality and metaverse.
[INVNT GROUP] represents a growing portfolio of complementary disciplines designed to help forward-thinking brands around the world impact audiences that matter everywhere. The GROUP consists of a modern brand strategy company, Folk Hero; creative culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation center, INVNT.ATOM; the original live-action brand storytelling agency, INVNT; and now, Hypnogram, the creative multimedia studio.
“Innovative storytelling is in our DNA. This multimedia studio led by CEO Pavel Popov, the visionary former managing partner at Radugadesign USA and Radugadesign China, deepens our global expansion strategy, augments our core capabilities, and provides clients with end-to-end creative solutions that drive audience engagement through next-generation immersive media experiences and events,” said the CEO of ‘INVNT and [INVNT GROUP] Chief Operating Officer, Kristina McCoobery.
“We live in an incredible time where the digital and physical worlds are blending together. Multimedia designers around the world are pushing the boundaries of visual art, transforming events and installations into unforgettable experiences and cultural landmarks. Our mission is to become a leading agency in the field of multimedia design. When we combine what the hypnogram brings to the table with the incredible and diverse abilities of [INVNT GROUP]we are able to create added value for our partners around the world,” said Pavel Popov, CEO of Hypnogram.
Hypnogram is based in the United States, operates globally and is actively developing the Chinese market, recently launching two 3D display panel projects commissioned by Vivo, a multinational technology company, and a leading smartphone manufacturer. in China.
Rooted at the crossroads of experiential marketing, art/design and technological innovation, [INVNT GROUP]The addition of Hypnogram to Hypnogram strengthens the group’s ability to imagine and deliver creative and immersive multimedia shows that change the relationship between brands and those who come into contact with them.
Paul Blurton, Creative Director of [INVNT GROUP]who directs [INVNT GROUP] creative teams globally and in all disciplines, will guide Hypnogram’s growth, through a combination of new clients and projects, and integration with other businesses within the GROUP.
Paul adds, “Multimedia content, design and application are a core component of the work we do for our clients; they have been part of our world for years and continue to play an increasingly important role as brands are looking for those unforgettable moments, visually stunning “stunning moments” that communicate their story in ways previously unimaginable.In Pavel, we have brought a trusted partner into the business, who brings with him an unparalleled global network of creators, artists, designers, animators, programmers and technicians who allow us to bring almost anything we can imagine to life.It’s a natural and additive extension of our commitment to be the best branded storytellers in the world.
For more information on the Hypnogram, visit: http://hypnogram.com/